🔗 Greg Morris - No Hallucinating, That’s An Ad
According to a copy of the pitch deck obtained by Digiday, the plan is to integrate ads within users’ queries and answers
When the idea of using an LLM as a search engine started floating around, this is where I expected we would end up. Not because I am some kind of expert, but if you can be sure on anything online, it’s that it eventually ends up with adverts.
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The whole concept of a search engine starts to break down when the only result from an LLM-based search engine is explainer text, provided by the brand that pays the most money. Please, could this AI bubble burst already before we break the web entirely.
This is very disappointing and yet, not surprising at all. I totally agree with Greg’s comment and thank him for posting it.